pressbook

Seven Folds from Tires to Roof

“If big things come in small packages, what comes in a 10 pound, seven ounce, brown paper package that measures 2 feet by 2 feet by 5 1/2 inches?

A 10 foot 3 1/2 inch[-tall] 36 foot 2 inch-long life-size poster of a Greyhound bus, what else?”

 

That was the beginning of an article by Sandee Krupp for an unnamed publication, a clipping of which was found in a University Gallery Press Book from 1969. The photo in this article shows the artwork being unfolded in a hallway in Northrup Auditorium, the former home of the art collection and the University Gallery. The unfolding and refolding of a life-sized screen-printed photomural of a Greyhound bus sounds like happening in itself!

Page from the 1969 Press Book in the Weisman Art Museum archival collection at the University of Minnesota.

This enormous print was conceived by Mason Williams. Williams is known more for his music and the theme song he wrote for the (sometimes controversial) Smothers Brothers Comedy Hour than for his other artistic expressions. One of the Weisman Art Museum’s registrars shared this enlightening document from the object file of Actual Size Photograph of an Actual Size Bus.

120 feet of Scotch brand double-faced tape? Is that archival?!

Document from WAM’s object file for “Actual Size Photograph of an Actual Bus”, circa 1967.

Krupp’s article ends:

One observer suggested a new gallery–just for the bus.
And so, after many “Well, what can we do with it?” and not one workable answer, the bus was folded back up again, seven folds from tires to roof and 32 folds from headlights to the rear bumpers.

“Seven folds from tires to roof and 32 folds from headlights to the rear bumpers”, it lay safely tucked away in 1969 and waiting for decades to come. It took not just a new gallery but a whole new building for there to be enough space to display this work of art.  Seen here, too large to be framed, photographed while on display in the exhibition Reviewing the Real (6/8/2013 to 9/8/2013).

Mason Williams, with photography by Max Yavno, Actual Size Photograph of an Actual Bus, 1967, screenprint on paper, 123-1/2 x 434 in., Collection of the Weisman Art Museum, University of Minnesota, Gift of Mr. and Mrs. Tom Ruben, 1969.30.

And “seven folds from tires to roof and 32 folds from headlights to the rear bumpers”, it lays today, safely tucked away and waiting for the next time.

Heather Carroll is the processing archivist for the Weisman Art Museum‘s collection at the University of Minnesota Archives. This project was made possible by funds provided by the State of Minnesota from the Arts and Cultural Heritage Fund through the Minnesota Historical Society.

 

 


From the Publicity Books: Honoring Ruth Lawrence…I

 

 

At first glance, the University Gallery’s Publicity Books appear to be mere scrapbooks filled with mementos of early exhibitions, that were found filed away on a bookshelf somewhere in the back of someone’s office. However, tucked unassumingly into a Publicity Book dated 1953-1954, rests a short but impressive letter that challenges that idea.

 

March 12, 1953

Dear Mrs. Lawrence:

It was with interest that I read the attached clipping in the Minneapolis Star.  It brought back many fond memories of my days on the campus; Mrs. Humphrey and I made countless trips to the gallery, there was always something new and interesting to be seen.  I particularly remember some of the modern art exhibits and the heated discussions they precipitated.

You are to be commended on the magnificent job you have done through the years. I know you must have derived great personal satisfaction from it.

With all the best wishes.

Sincerely yours,
Hubert H. Humphrey

 

The letter was sent to University Gallery director Ruth Lawrence from then senator and future Vice President of the United States, Hubert H. Humphrey shortly after his first unsuccessful run for president. Humphrey cared enough to write to Lawrence after coming across an article featuring Lawrence in the daily newspaper.  The article states:

In the beginning the gallery placed the emphasis on contemporary art and in this was the first among the city’s galleries.  

Now it has become what Mrs. Lawrence had planned: the “handmaiden of teaching.” Student shows, faculty show, shows on design, architecture, advertising art and interior decoration are aids to the student as well as pleasant to look at for the casual gallery visitor. 

 

It’s clear from Humphrey’s letter, that included the clipping, that the gallery had fulfilled Lawrence’s instructional mission in meaningful, lasting ways.

 

 

I don’t know about you, but if I received a letter out of the blue from one of our senators commending me for a job well done, I would certainly be flattered and I might frame or otherwise show off the letter. From the inclusion of such a glowing letter from a prominent local and national figure in the Publicity Book, one gets the feeling that the books weren’t tucked away in the back of an office but perhaps on display to be perused by students and visitors to the gallery or the Fine Arts Room.

In an archival setting, correspondence of all types are often grouped together within a collection. However, original order is a fundamental principle of archives because it can help define relationships. The Humphrey letter, while unusual for its placement in a Publicity Book, wasn’t misfiled but rather infers that these books were publicly used. Perhaps this letter inside the Publicity Book was almost as visible as a frame on the wall, and so a fitting way to honor Ruth Lawrence and her mission with the gallery.

 

Heather Carroll is the processing archivist for the Weisman Art Museum‘s collection at the University of Minnesota Archives. This project was made possible by funds provided by the State of Minnesota from the Arts and Cultural Heritage Fund through the Minnesota Historical Society.