exhibition posters

“Art and Science Can Open the Door”

I find the two best parts of working in the archives are making discoveries while I’m processing materials, and helping people answer questions and make their own discoveries. In the library and archive world, the latter is called Reference Service. Recently, I was able to provide reference services using WAM’s archival collection, UMN’s digital conservancy and the Digital Content Library to help a researcher uncover information about a specific set of artworks by UMN faculty member, Walter Quirt (pronounced KURT), made while he was in the Yucatan region of Mexico.

Quirt was a mostly self taught painter, “a pioneer of American abstract art” and “a man of  strong and forthright opinions, a man of ideas” according to H.H. Arneson, Chairman of the Art Department, from a clipping dated November 17, 1958 found in the University Gallery’s press books.

Walter Quirt really was a “man of ideas” who, along with UMN studio art student Jack French, took art to science’s door. They traveled to the Yucatan region of Mexico in the Winter of 1967 to test a social science hypothesis regarding cultural visual preferences. To test the theory, the artists would take photographs of the local landscapes and urban terrains, then translate the linear elements and movement of the photographs into drawings which would then be shown to local residents to gauge their non-verbal reactions.

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During what little leisure time they had during this months-long trip, Walter Quirt made observational drawings of life in the Yucatan. Shortly after their return from the Yucatan, Quirt exhibited seventeen of his Yucatan drawings at the U Gallery. For the exhibition statement, he wrote:

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Most of the drawings in this exhibition are casual impressions of an amateur bull fight I witnessed in Ticul, Yucatan. Those not of this subject bear a relation to the visual test material Mr. Jack French and I worked on during our stay in Ticul, which we carried out on behalf of Dr. Strodtbeck of the University of Chicago and the sponsorship of The International Programs and Graduate School of the University of Minnesota.

One of the Yucatan drawings: Amateur Bull Fight, Ticul, Yucatan by Walter Quirt, 1967. Image Courtesy of Weisman Art Muesum, accessed through UMN’s Digital Content Library.

A year later, French exhibited his MFA thesis, also at the University Gallery.

St Paul Dispatch blurb from May 25, 1967

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Although I wasn’t able to locate images of either exhibition on display, French wrote an interesting paper of his field observations and findings of the Yucatan project that closed with these thoughts:

Science has proven that energy is the essential force needed for life and motion. If the energy is misused it follows that life and motion will be in jeopardy. Art is also a form of energy and the theoritician [sic] can show that a’ specific art form has been created by the acceptance of a certain kind of energy. We know that science can measure physical energy forces. We have not been able to measure psychological energy forces, because we have never isolated a specific instrument by which to arrive at this
measurement. A test based on linear preferences may well be the necessary instrument needed for this energy measurement.

Psychologists working in the field of perception, now argue that visual stimuli do, in fact, affect mans’ social and psychological
motivations. Logically -then, the visual arts represent a socio-psychological force which can affect the attitudes and temperaments of individual and social behavioral patterns. If these two antecedents are alligned [sic] with a definite procedure for measuring the individual and social preference for a particular linear energy, it seems highly probable that art and science
can open the door to a deeper understanding of the living patterns of man and society.

Its a pretty great day when through references services in the archives we get to open a door to a place where art and science meet.

Heather Carroll is the processing archivist for the Weisman Art Museum‘s collection at the University of Minnesota Archives. This project was made possible by funds provided by the State of Minnesota from the Arts and Cultural Heritage Fund through the Minnesota Historical Society.

 


A post on posters…

Planning continues for the WAM Files exhibit that will open at WAM on July 14th… The exhibit will feature, amongst other unique items from the Archives, some of the first items of intrigue that the project processors encountered – University Gallery exhibition posters. A WAM Files blog post from February 27, 2011 profiles processor Areca’s initial reaction to her discovery of a set of exhibit posters. As the project continued, we kept finding posters – in the exhibition files, in a separate over-sized materials collection at the Archives, and even more in a box in the back of WAM’s work room (which will later be transferred to the Archives).

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One of the many posters that we encountered was created to promote an actual exhibition of posters. The exhibit, simply titled, “Posters,” was held in the Gallery in the fall of 1952.

Correspondence written by Assistant to the Director, Ivan Majdrakof – found within the exhibition record in Box 4 – described the exhibit:

Rather than the artist-designed poster we concentrated on what we thought were good posters encountering a large public. A high standard of design was our basic criteria. Sources of material were: the New York Subway Advertising, the New York Times, Army andNavy Recruiting offices, Foreign Travel agencies, Cancer Society, our own collection of World War I work, and private collectors of early European posters.

 

Label text from the exhibition stated:

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WELL DESIGNED posters rarely reach a large audience and yet nearly every poster in this exhibit has been seen by a huge number of people.

THE PRIMARY reason for choosing one work and disregarding another was its DESIGN BASIS. Did the poster stop you and invite consideration? Was it eye-appealing? How well did it sell its product? How much did it use the DESIGN ELEMENTS easel painting had and is passing on to it?

THE WELL DESIGNED poster is invariably emotionally satisfying. There is no convincing emotion without GOOD DESIGN.

SINCE the criteria of a STRONGLY DESIGNED poster before a large public was used we found that certain categories of the poster-makerʼs art were eliminated. Sentiment, sex, the actual graphic portraying of a product are more often absent.

THE GREATEST successes DESIGN-WISE seem to be in the realm of ideas. The CAREFULLY DESIGNED poster seems to stress emotional attitudes. Subtler, non-visible ideas lend themselves to CONTEMPORARY DESIGN. Yet the same challenge is there for all poster or visual communication. Only through more “extreme” successful solutions as those on display here will the level of this art be generally raised.

THESE POSTERS divide into three approximate periods. The earliest displayed here are from about the thirties when European poster art was quite advanced from a DESIGN STANDPOINT. The typographic layout of these early German posters still influence the works of VISUAL DESIGNING today.

When the WAM Files exhibit opens in July, we hope that museum visitors find a few eye-appealing posters that will invite their consideration…